Rio Real Golf & the agency Golf-Service connect and automate their reservation systems

Rio Real Golf & Hotel continues to invest in technology platforms that improve the client’s experience. In Spain we pioneered the dynamic pricing system for reserving green fees, which had already begun in other sectors like tourism and transport. As part of our digital transformation and process automation, we’ve decided to connect our inventory of tee times, prices, and products with one of the most prestigious agencies in the Costa del Sol: Golf-Service.
            Patrick Nilson, co-director of the Swedish company working in Marbella, indicates that “this integration with Rio Real’s reservation system, our ‘top’ golf course on the Costa del Sol, allows us to forget about manually uploading monthly prices and checking availability. From our ERP (management system), we can directly upload the data from Rio Real’s system, which allows us to help our clients make an immediate decision. For our teleoperators, it makes it easier to decide which golf course to reserve.
            From Rio Real, our Commercial Director Antonio Gomez Cava, affirms that “this integration is one of the strategic steps that we are developing with our intermediate partners. There is no golf course nor agency that is connected with this local operator, which gives us an advantage, facilitating the decision making of the teleoperators at Golf-Service”.

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New decade and a whole new year of events have just arrived. There’s plenty of the agenda on the Costa del Sol with Marbella taking centre stage for many of the sporting and cultural highlights. Read on for our round-up of unmissable events in Marbella 2020 that you shouldn’t miss. Have your diary handy to take note of the dates!

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Since the 1950s when Marbella first caught the attention of the world’s rich and famous, the luxury resort on the Costa del Sol has been synonymous with glitz and glamour. But while some celebrities court the paparazzi and relish their moment in the limelight, others look to get away from it all. This was the case with one of the most famous actresses of the 1950s, Deborah Kerr, who found her own particular haven at Rio Real in Marbella.

 

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