Rio Real Golf & the agency Golf-Service connect and automate their reservation systems

Rio Real Golf & Hotel continues to invest in technology platforms that improve the client’s experience. In Spain we pioneered the dynamic pricing system for reserving green fees, which had already begun in other sectors like tourism and transport. As part of our digital transformation and process automation, we’ve decided to connect our inventory of tee times, prices, and products with one of the most prestigious agencies in the Costa del Sol: Golf-Service.
            Patrick Nilson, co-director of the Swedish company working in Marbella, indicates that “this integration with Rio Real’s reservation system, our ‘top’ golf course on the Costa del Sol, allows us to forget about manually uploading monthly prices and checking availability. From our ERP (management system), we can directly upload the data from Rio Real’s system, which allows us to help our clients make an immediate decision. For our teleoperators, it makes it easier to decide which golf course to reserve.
            From Rio Real, our Commercial Director Antonio Gomez Cava, affirms that “this integration is one of the strategic steps that we are developing with our intermediate partners. There is no golf course nor agency that is connected with this local operator, which gives us an advantage, facilitating the decision making of the teleoperators at Golf-Service”.

Still Time to Find a Great Christmas Present… at Río Real

So there’s only two days to go now, and you still haven’t found that memorable gift for a partner, family member or close friend? No need to panic. The stunningly refurbished Río Real pro-shop has a wide and varied range of items to suit all ages and tastes, obviously mainly focused on golfers who want to step out in style on the course but also ideal for other leisure pursuits such as the gym or simply relaxing around home in a comfortable sporty outfit. Also, at least in Spain, Three Kings Day (Los Reyes) is still pending on 6 January, when Spaniards traditionally exchange their Christmas gifts, so plenty of time to delight someone special with an unexpected post-Christmas surprise

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Marbella Km.0 – Gateway to Andalucía

It always makes a good pub quiz question. What is the geographical centre of Andalucía? Historically, and semi-officially, Antequera (near the northern border of Málaga province) is considered to hold that honour – at least for tourist brochure purposes. However, earlier this year a report by the National Centre for Geographical Information argued that the exact centre is in the small Córdoba municipality of Monturque. Other key cities in the region have their own claims to fame: Sevilla, the official capital; Cádiz, the oldest city in the western world; Málaga, the Andalucian capital of international tourism... 

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Golf and Tennis… Marbella’s Sporting Haven

When it comes to golfMarbella is recognised as Spain’s premier destination. The town has the highest number of courses of any municipality in Spain, but it is just as much (even more) about quality as it is about quantity. Several of the courses have hosted European Tour events (as well as the World Cup in 1973 and 1989) while others such as Río Real are regular venues for premier national and international amateur tournaments. The same applies to tennis

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