Rio Real Golf & the agency Golf-Service connect and automate their reservation systems

Rio Real Golf & Hotel continues to invest in technology platforms that improve the client’s experience. In Spain we pioneered the dynamic pricing system for reserving green fees, which had already begun in other sectors like tourism and transport. As part of our digital transformation and process automation, we’ve decided to connect our inventory of tee times, prices, and products with one of the most prestigious agencies in the Costa del Sol: Golf-Service.
            Patrick Nilson, co-director of the Swedish company working in Marbella, indicates that “this integration with Rio Real’s reservation system, our ‘top’ golf course on the Costa del Sol, allows us to forget about manually uploading monthly prices and checking availability. From our ERP (management system), we can directly upload the data from Rio Real’s system, which allows us to help our clients make an immediate decision. For our teleoperators, it makes it easier to decide which golf course to reserve.
            From Rio Real, our Commercial Director Antonio Gomez Cava, affirms that “this integration is one of the strategic steps that we are developing with our intermediate partners. There is no golf course nor agency that is connected with this local operator, which gives us an advantage, facilitating the decision making of the teleoperators at Golf-Service”.

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FIVE MARINAS ON THE COSTA DEL SOL WORTH A VISIT

Along the 184km of Mediterranean coastline, you’ll find 11 marinas on the Costa del Sol. They’re all safe harbours as well as tourist attractions in their own right and make a great place to visit while you’re on holiday in the area. Our guide describes five of the best marinas worth discovering, all within easy reach of Marbella.

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THE BEST (OTHER) SPORTS TO IMPROVE YOUR GOLF GAME

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10 TIPS FOR PLAYING GOLF IN MARBELLA THIS SUMMER

Summer in the northern hemisphere means longer daylight hours and better weather for your favourite sport. This time of the year on the Costa del Sol, however, is low-season and the hottest time to get out on the course. But green fees are at their lowest so it makes sense to benefit from them as much as possible. And to help you do so, read on for ten tips when you play golf in Marbella this summer.

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